In the 1990s, one of Sprite's longest-running ad campaigns was " Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated. In it, the mascot for a fictitious orange juice drink called "Sun Fizz" comes to life, terrifying the children and mother, and starts to chase them. In 1998, one commercial poked fun at products that featured cartoon mascots in the style of a horror film. Famous NBA players and hip-hop artists such as LeBron James, Trae Young, Vince Staples, and Lil Yachty appeared in Sprite adverts. Sprite expanded its urban connections in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements. One of the first lyrics for the new slogan was, "never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst.” Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials. The brand's slogan was changed to "Obey Your Thirst", and jingles containing it became urban-oriented, featuring a hip-hop theme. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well. The words "Great Lymon Taste!" which had been present on the previous logo, were removed. The product name, "Sprite" had a logo with a blue backdrop shadow. The new, more vibrant logo stood out more on packaging and featured a blue-to-green gradient with silver "splashes" and subtle white "bubbles" in the background. In 1993, marketing agency Lowe and Partners created a new slogan, "Control your thirst" with commission from the Coca-Cola Company. The lemon-lime drink known today as Sprite was developed in West Germany in 1959 as Fanta Klare Zitrone (" Fanta Clear Lemon" in English) and was introduced in the United States under the Sprite name in 1961 as a competitor to 7 Up. "Bud" Evans, a Houston-based bottler who also distributed Coca-Cola products, circa 1955 for a line of drinks with flavors such as strawberry and orange the rights to the name were acquired by the Coca-Cola Company in 1960. Sprite was created to compete primarily against PepsiCo's 7 Up. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. In every single picture, I knew that kids would be able to connect with her."īorn in 1959 in Ridgefield, Conn., Falconer studied art history at New York University before focusing on painting at the Parsons School of Design and the Otis Art Institute in Los Angeles.Īfter incubating his talent as a theater designer with David Hockney, assisting the renowned artist with sets and costumes for Los Angeles Opera productions in the late 1980s and early 1990s, Falconer went on to create set and/or costume designs for top-tier companies around the world, including Théâtre du Châtelet in Paris, New York City Ballet and The Royal Opera.Sprite is a clear, lemon and lime-flavored soft drink created by the Coca-Cola Company. "There was also this amazing character of Olivia that just really jumped off the pages. To see something so stark and graphically striking was unusual," said Schwartz. "One thing that was very special about it is the whole book was in red and black and picture books at that time were full color. Schwartz said Olivia stood out from most other titles in the crowded children's book field.
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